Ads Management for UK Small Businesses

— Transparent Management Plans

One-off campaign packages with a fixed price and a clear timeline. Your ad budget is paid directly to Meta.

✱ Recommended

Lead Launch

Store Growth

Full Funnel

£149

£399

£699

A focused first campaign to bring in enquiries from the right audience.

• Audience research: location, demographics and interests

• Up to 5 ad variations, tested with your images or videos

• Lead forms inside Facebook and Instagram

• Meta Pixel set up on your website or landing page

• 10 days of active monitoring and adjustments

Best for: businesses new to paid ads that want to test results first.

Everything in Lead Launch, plus:

• Meta Conversions API (server-side tracking) for more reliable data

• Shopify or WooCommerce catalogue sync for shopping ads

• Retargeting for abandoned carts and past visitors

• 20 days of budget scaling, creative refreshes and weekly optimisation reviews

Best for: online stores that already have some traffic or sales.

Everything in Store Growth, plus:

• Lookalike audiences (1% to 5%) built from your best customers

• Video hook analysis: where viewers drop off and how to improve the first seconds

• Expansion to TikTok, Pinterest or LinkedIn where it fits your customers

• Awareness, consideration and conversion campaigns running together

• 30 days of high-frequency optimisation with priority direct chat support

Best for: established businesses ready to scale.

Ad-Spend Disclaimer: Your advertising budget is paid directly to Meta (Facebook & Instagram) and is completely separate from MSWebCoder management fees. You retain full ownership and administrative control of your ad account.

One-off campaign packages with a fixed price and a clear timeline. Your Google ad spend is paid directly to Google.

Local Leads

Shopping Growth

Premium

£199

£399

£699

For service businesses and local professionals who want more local enquiries.

• Keyword research and competitor keyword review

• Negative keyword lists to reduce wasted spend

• 3 responsive search ads

• Click-to-call, location and sitelink extensions

• About 5 days to set up, then 10 days of active monitoring

Everything in Local Leads, plus:

• Google Shopping setup: Merchant Center, product feed optimisation, Performance Max asset groups

• Competitor-brand bidding where suitable

• Display retargeting for past website visitors

• About 7 days to set up, then 15 days of split testing, bid management and weekly optimisation

Best for: online stores.

Everything in Shopping Growth, plus:

• Search, YouTube video and Display campaigns together

• Landing page review to improve your enquiry rate

• Analytics dashboard showing cost per lead

• About 10 days to set up, then 30 days of high-frequency optimisation with priority direct chat support

Best for: established businesses with a larger budget.

After your package ends: you can buy another package, or ask me about ongoing monthly management and we will agree a price that fits your budget. Campaigns stop when the package ends unless you renew or move to monthly management.

Ad spend is paid separately to Google or Meta. Results depend on budget, offer and market, so I do not promise specific results.

01 Talk

02 Set up

03 Review

I learn about your business, goals and budget and recommend the right platform and package.

I set up tracking, audiences or keywords and your first ads, and launch once you approve them.

I monitor results, make improvements and send a clear report.

Straightforward answers on ad spend billing, platform selection, ownership, and what to expect before we build your campaign.

Is ad spend included?

How quickly can ads launch?

No. Your ad budget is billed directly by Google or Meta to your payment card. My package fee covers setup, testing, tracking and reporting.

Most campaigns go live in about 5 to 10 working days, once tracking is set up and you have approved the ads.

Which platform suits me?

What happens when my package ends?

Google Ads reach people who are already searching for what you offer. Facebook and Instagram ads reach people who may not know you yet. Many businesses use both.

The ads stop unless you renew. I send a clear report, and you can choose another package or discuss monthly management and a price that fits your budget.

Do you guarantee results?

Are there long contracts?

No one can honestly guarantee ad results. I focus on tracking, testing and clear reporting, so we can see what works and improve it.

No. Each package is a fixed campaign with a set timeline. When it ends, you can buy another package or ask about ongoing monthly management.